Hey, my name is

Mark Burton

ecommerce growth partner

Ecommerce growth, powered by AI and human expertise

Years of experience

15+

Projects complete

399

Clients

30+
Shopify Certified Partner Logo

My services

01.

Ecommerce Management

Full end-to-end Shopify Ecommerce management

AI-assisted merchandising & product recommendations

Content improvements and optimised PDP copy

Customer feedback analysis

Automated alerts for issues (broken links, out-of-stock items, errors)

Data dashboards updated using automated reporting

02.

Website Optimisation

AI-assisted UX evaluations (heatmaps, scrollmaps, behavioural pattern analysis)

Rapid CRO hypothesis generation

Automated copy variations for testing

Data-driven improvements to product pages, cart & checkout

UX recommendations

Funnel reviews using AI pattern recognition to find drop-off points

03.

performance Marketing

Audience research & segmentation

Campaign messaging & creative direction

Automated A/B testing for ad copy and visuals

Paid social strategy (Meta, TikTok, Reddit)

Email & lifecycle flows built

Campaign planning & performance analysis powered by machine-learning insights

Affiliate & influencer strategy

Brands I’ve worked with

People Talk About Me

What clients say about working with me and the results we achieve together.

Working with Mark on launching my E-Commerce website has been an exceptional experience. Even while working abroad in a completely different timezone, his communication remained flawless and his flexibility and willingness to work from wherever he is allowed us to get the most out of his skills.

He has been instrumental in guiding the Shopify store’s design, refining landing pages, and ensuring every step of the setup felt smooth and well-managed.
Mark’s dedication to building out our Google Ads and Meta Ads strategy has already delivered results, helping us secure orders in our very first week, on just a soft launch! His hard work, professionalism, and marketing expertise will be absolutely crucial as we move toward our full hard launch, and I couldn’t be more grateful to have him on this journey.


Charlotte Hookins

Chief Executive Officer & Founder, Thomby.co.uk

Mark’s ability to manage a high turnaround of key deliverables drives success across multiple projects with clients and key stakeholders.

Mark is a highly organised and driven individual, who leaves those he works with feeling appreciated and empowered.


Eliza Fraser

Director, AtkinsRealis

Working with Mark proved how reliable he is when it comes to delivering eCommerce projects on time and within budget.

Mark managed major projects for clients such as Microsoft & Xbox. Including the online store to purchase Microsoft Surface and the very successful Xbox All Access. Mark delivered changes to XAA site post launch and drove increased conversion of 16%. His mix of technical curiosity and calm project control made a real difference to the results.

Mark understands new technology quickly and uses it to strengthen the work, including AI that helped streamline several key processes.


Vishal Chhatralia

Chief Marketing & Digital Officer,
DCC Technology

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